Prior to his becoming governor of California, Arnold Schwarzenegger resided as a citizen of California. Schwarzenegger brought suit against Fred Martin Motors, an Ohio-based car dealer, in a California district court. Schwarzenegger claimed that Fred Martin advertised his used cars in the Akron Beacon Journal, a locally owned Ohio newspaper, while inappropriately using Schwarzenegger's photograph as the "Terminator,"thereby constituting an alleged violation of Schwarzenegger's right to publicity.

Fred Martin regularly purchased imported automobiles from California, but he dealt only with their representatives in Illinois and New Jersey.

In addition, Fred Martin relied on the services of a California-based marketing company to implement direct-mail advertisements. Explain why the state court in California can or cannot exercise personal jurisdiction over the defendant.

Schwarzenegger v. Fred Martin Motors, 374 F.3d 797 (9th Cir. 2004).