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Find a print advertisement that makes an argument. The conclusion of most advertisements will be to "buy this product," "vote for this candidate," or other actions that may be unstated. Choose a print advertisement that you find interesting. Describe it to the class with detail so your fellow classmates and instructor can understand the images and words being used. You may attach the ad, if possible, but even in this case, it is necessary to describe what you see.

Next, follow examples from the assigned chapter; give a basic analysis of that advertisement. Be sure to label the elements present such as the issue, conclusions, premises, and claims. Which images and words lead you to label the argument as you do?

Opposing Viewpoint

While you may often have a clear sense of why you believe what you do, or how you see a certain situation, it can be helpful for critical thinkers to also take into account a view outside of your own.

When evaluating and constructing arguments, what are some of the advantages of thinking from the opposing viewpoint? Which steps may you need to take to understand the opposing view and apply it?