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Principles of Marketing -Marketing Plan Project

The marketing plan project will consist of, but not be limited to, the following sections: Table of Contents; Situation Analysis; Key Financial Objectives; Target Market; Objectives, strategies and tactics of the communication disciplines that you are using and a budget page. The project will be graded on each student ability to:

1. Identify the appropriate text material which relates to the product.

2. Correctly and clearly describe the chosen product in terms of the text material.

3. Communicate the information in written form.

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