PRINCIPLES OF MARKETING

ASSIGNMENT : Promotion

Complete the following. Submit your completed assignment here on ULearn. Assignments should be a minimum of two pages, not including this page of instructions, and completed in MLA format.

1. Research a brand that you know well - briefly describe the brand character or image.

2. Target audience - visit InfoScout and create a 1-paragraph profile or the target audience.

3. Find an example of a promotion for this brand. What type of "media" was used? What are the strengths and weaknesses of this media selection decision?

4. What is the apparent communication objective ? Provide support for your answer.

5. Make a recommendation for an alternative media to continue this promotional campaign.