Problem: One of the main principles of a market orientation is that every corporate department or functional area must focus on customers, not just the marketing department or group. However, this company-wide focus on customers and markets does not mean that the marketing function disappears. The marketing department still has specific tasks that other functional areas do not perform.

In one company, for example, the marketing department did the following:

(1) Selected the target markets and customers.

(2) Researched their wants and needs thoroughly.

(3) Met with the research & development and manufacturing departments to help set joint goals for production, sales, and new product development.

Is this company a good example of a market-oriented firm? If it is, explain why. If it is not, explain exactly where the failure to be market-oriented occurs. Begin your answer with Yes or No.