Principle of Marketing

1.Would there be any additional marketing effort necessary if a producer created a revolutionary new product and offered it exclusively on the Internet? Why, or why not? Do you regularly buy any items exclusively or almost exclusively on the Internet?

2.Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it. Are any of these factors particularly effective or ineffective on you? Explain why or why not.

Leadership

3.Think back to the best leader for whom you have ever worked. What traits/behaviors did you appreciate the most?List 3 expectations you have for the professor.

4.Think back to a time when you have worked for a supervisor who moved from one leadership style to another based on situational variables described in the Long and Spurlock (2008) article.

Describe the situation and variables that prompted the change and what made it effective, or what may have been done differently to make it more effective. (If you have not been in this situation, describe what you think you might experience in a similar situation.)