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Priming

This week, write a paper about how priming prompts consumers to think about a particular product, and can help affirm biases about a product.

After reading about priming in your text or elsewhere, consider ways in which marketers use the priming effect to manipulate consumers. Identify three examples of print or television ads that utilize the priming effect. For each example, identify the points listed.

Topic Requirements:

The product being marketed

Details of the advertisement

The way(s) in which the priming effect is being utilized

Other ways the priming effect could be applied

Content Requirements:

The assignment should be 1 - 2 pages in length (double-spaced, 12 point font, Times New Roman).

Business Management, Management Studies

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