Pricing simulation universal rental carhow would you, Ask an Expert

Management Studies

Pricing Simulation: Universal Rental Car

How would you characterize the behavior of each city and each type of customers (business / leisure)

How would you characterize the elasticity of demand in each market and overall

Which factor of demand heerogeneity (causes of variance in demand) played the most critical role in your overall performance

What pricing strategy did you use as you played the game

Did you change strategies or maintain the same strategy througout If you changed strategy, what caused you to do so

In selecting the objective of your pricing strategy, what were you trying to maximize (i.e. profit maximization, market share maximization, meet competition, status quo, etc)

Make 3 strategic recommendations on how to specific car rentals firm could gain market share and remain profitable in these markets going forward.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91875907

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