Pricing policypricing policy is a highly visible and key, Ask an Expert

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Pricing policy

Pricing policy is a highly visible and key component of a company's marketing strategy and marketing plan. A company's pricing policy is the ultimate expression of its marketing strategy.

At the end, no business transaction occurs unless everything else you do in your marketing plan culminates in a sale. The selling price should be justified, or is the outcome of the total marketing approach.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9512584

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