Pricing and product managers in many large organizations, like the ones in the three case studies for the final project, deal with complex pricing situations. Often, these companies will charge different prices for different sales units or will need to price differently for different but related lines of product. Employing varied price structures allows managers the opportunity to earn more profit than if they had relied on more basic pricing strategies such as single pricing.

For this discussion, identify and share with classmates the pricing tactics used by the company in your selected case study for the final project. What form of price discrimination does your company use? Comment on whether you believe this is the best pricing structure for the company. What other strategies might managers employ to maximize profit?