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Prices strongly communicate to customers the value a company places on its own products and service?

In some cases, prices that are too low can cause some customer perceptions of quality to decline.

How can Damario ensure the customers he targets do not respond to his value proposition with the thought that his new package is "too cheap" to truly represent a good value?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92758130

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