Ask Question, Ask an Expert

+1-415-315-9853

info@mywordsolution.com

Ask Marketing Management Expert

Problem:

Price is the only component of the marketing mix which generates returns, the other components being all associated with costs. Hence its determination is crucial for any organization.

The determination of price of a product doesn’t rest solely on the marketing manager. The views and reactions of several stakeholders should be taken in account. Price determination is therefore not a simple task, owing to the many variables which need to be considered.

Required:

problem 1: Assume you’re the marketing manager of a beverage company, UB Limited.  The company is about to launch a new brand of cold drink in local market.  As a marketing manager, discuss and illustrate out the steps you would take in determining the price of new product and all the factors that you will consider in the formulation of its price.

problem 2: What pricing strategies would you suggest for launching of this new cold drink?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M98471

Have any Question? 


Related Questions in Marketing Management

What advice would you give to a marketer who wants to

What advice would you give to a marketer who wants to appeal to Gen Y? What are major do's and don'ts? Can you provide some examples of specific marketing attempts that work or don't work?

Think about a leader this could be someone you know

Think about a leader. This could be someone you know personally or someone that you are familiar with that was a leader. This can be a political figure (I don't want to hear about your political views but why this leader ...

The marketing plan format is one that is utilized by major

The marketing plan format is one that is utilized by major corporations all over the country. However, writing a comprehensive marketing plan is a difficult and challenging task, yet, the ability to write such a plan is ...

Promotional strategy presentationprepare a 15- to 20-slide

Promotional Strategy Presentation Prepare a 15- to 20-slide Microsoft PowerPoint presentation illustrating your promotional strategy. Compile the information presented in your previous papers. Include the following in th ...

Go to wwwfacebookcombusiness to see how to build pages ads

Go to www.facebook.com/business to see how to build pages, ads, and sponsored stories, as well as how to take advantage of mobile applications. What are some of the steps that Facebook suggests a person consider when mar ...

Preparing the marketing plan including the blue highlighted

preparing the marketing plan, including the blue highlighted text, before submitting your assignments. [Provide a Title Page.Insert the title as shown in the example below. Please do not call this Assignment 1 or 2.] Eur ...

Describe in your own words the new-product strategy

Describe in your own words the new-product strategy development stage in the new-product process? What are the main sources of new-product ideas?

Order description analysis of womens athletic footwear

Order Description Analysis of womens' athletic footwear market. 1. Introduction and product/service description (definition of product category, salient attributes, surrogate cues, relevant costs, general information) 2. ...

Assignemntprepare a 15- to 20-slide microsoft powerpoint

Assignemnt Prepare a 15- to 20-slide Microsoft PowerPoint presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following: Who determines ethical standards for ...

Market research case study analysis -describe a business

Market Research Case Study Analysis - Describe a business situation in 175 words where market research can influence decision making. Select three research methods from the following list: Primary Secondary Qualitative Q ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

WalMart Identification of theory and critical discussion

Drawing on the prescribed text and/or relevant academic literature, produce a paper which discusses the nature of group

Section onea in an atwood machine suppose two objects of

SECTION ONE (a) In an Atwood Machine, suppose two objects of unequal mass are hung vertically over a frictionless

Part 1you work in hr for a company that operates a factory

Part 1: You work in HR for a company that operates a factory manufacturing fiberglass. There are several hundred empl

Details on advanced accounting paperthis paper is intended

DETAILS ON ADVANCED ACCOUNTING PAPER This paper is intended for students to apply the theoretical knowledge around ac

Create a provider database and related reports and queries

Create a provider database and related reports and queries to capture contact information for potential PC component pro