Presentations can consist of:

1) educating the class on how the topic impacts business today,

2) providing current examples of companies implementing the course topic,

3) leading the class in an activity designed to illustrate an important lesson with regard to your topic, and/or

4) showing examples of the topic impacting businesses in the news.

The goal of these presentations is to encourage class discussion. So, don't feel like you need to come into class with 30 minutes of talking points.

Rather, I would prefer that you come to class with some good background and then questions for the class to discuss pertaining to your topic.

Action Plan

Prepare a 30 minute PPT presentation with all team members speaking approximately the same amount of time.

Make sure that your presentation includes at least 1 exercise to perform, 1 current event to discuss or 1 current campaign to evaluate. You may consider having more to engage the class and generate discussion.

Provide a background for the discussion that includes at least 5 different legitimate sources of information.

Use all of your resources in the presentation and cite accordingly throughout the presentation (i.e. it works well to include the citation in a footer).

Include the bibliography as the last slide in the PPT.

Most of the topics are tools used in integrated marketing communications campaigns. Please be sure that your background addresses things like:

· Overview of the medium

· Considerations involved in using the medium

· Costs of using the medium

· Type of analytics the tool makes available to the marketer

· Pros and cons of using the medium

Once you have provided the class with the relevant background of your chosen medium, please try to present current examples of companies using that medium and/or current events articles discussing how that medium is impacting business today.

Engage the class in discussion surrounding your examples.