Prepare report on given topic

Topic: Corporate Reputation and Identity audit

INTRODUCTION

Provide background to the problem. (About 150 words- Demonstrates excellence in analysing the issue with a clear sense of scope and the recognition of the influence of context, assumptions and their implication)

COMPANY OVERVIEW

Describe the organisation and the relevant industry characteristics. (About 150 - 200 words)Information sources (eg. Website, RepTrak etc)

ANALYSIS OF CORPORATE CHARACTER

Detail what the reputation issues are and what is the organisation's current position.Analysis ofCorporate Character/Personality and interpretation(About 800 words)

Demonstrates excellent understanding or relevant concepts/theory

Critical Thinking -Demonstrates highly insightful ability to integrate ideas/concepts/principles from course to an extensive range of contexts in relation to real world marketing situations.

RECOMMENDATIONS

(About 200 words) Analysis and interpretation-Demonstrates excellence in identifying conclusions. Implications and consequences. Conclusions are qualified as the best available within the context. Implications are clearly developed, and ambiguity thoughtfully considered.
10%Clearly organised well structured and remains focused. Very strong logical flow and coherent transitions and connections.

CONCLUSION
(About 200 words Providing a compelling end to your report, remind the reader of the important aspects of the report, reiterate your recommendations)

Demonstrates excellence in identifying conclusions. Implications and consequences. Conclusions are qualified as the best available within the context. Implications are clearly developed, and ambiguity thoughtfully considered.

Clearly organised well structured and remains focused. Very strong logical flow and coherent transitions and connections.

Word Count: 1500 Quality Words