Question :

You are the Marketing Director of a sensibly long established company by the name of Saturation Inc. After 5 years at Saturation Inc. and despite your conscientious efforts in providing precious market information, market shifts and trends, the management's resolve to follow a strategic new direction to advance the business has disappointed you. The given situation has prompted you to start seriously thinking about creating a new venture to capitalize on the market opportunities you have identified. Note: Consider Saturation Inc.

Prepare core elements of a business plan for preparing this new venture that include these points:

• Highlight the positioning and entry of the business, which would differentiate it, and how the new venture would make the most impact.

• Attractiveness and Assess of the venture and the risks.

• Detail the financing requirements of your venture including both equity and debt, and the source of the funds.

• Detail the size of the business, the prospect for growth and the assumptions you have used.