Prepare a Strategy-Evaluation Report for PepsiCo Purpose This exercise can give you experience locating strategy-evaluation information. Use of the Internet coupled with published sources of information can significantly enhance the strategy-evaluation process. Performance information on competitors, for example, can help put into perspective a firm’s own performance.

Instructions Step 1 Locate strategy-evaluation information regarding PepsiCo’s performance last quarter and analysts’ thoughts on PepsiCo’s overall strategy going forward.

Step 2 Summarize your research findings by preparing a strategy-evaluation report for your instructor. Include in your report a summary of PepsiCo’s strategies and performance in 2012 and a summary of your conclusions regarding the effectiveness of PepsiCo’s strategies.

Step 3 Based on your analysis, do you feel that PepsiCo is pursuing effective strategies? What recommendations would you offer to PepsiCo’s chief executive officer?