Prepare a report that outlines: the pros and cons of this potential sponsorship agreement; the organisational/event fit; the marketing benefits with a concise summary of the proposed marketing plan; the return on investment; and a recommendation as to why this opportunity should be accepted or rejected.
• Your organisation is considering whether to become a major sponsor for next year's Tour Down Under event. Your Board of Directors has asked you to compile a report for their consideration. Your task is to use the sponsorship screening process framework CEDAREE to help justify the decision as to whether your organisation should or should not become a major sponsor of the Tour Down Under.
Prepare a report that outlines:
• the pros and cons of this potential sponsorship agreement;
• the organisational/event fit;
• the marketing benefits with a concise summary of the proposed marketing plan;
• the return on investment; and
• a recommendation as to why this opportunity should be accepted or rejected.
Note. The Tour Down Under, a 7-day event, is a major professional road cycling event. It begins and finishes in Adelaide with 150 cyclists from around the globe competing for the winner's jersey. The tour is the first stop in the ProTour world cycling calendar and the first ever event to be held outside of Europe. The Tour Down Under attracts hundreds of thousands of spectators and attracts many thousands of event-specific visitors from interstate and overseas. The Tour Down Under injects many millions of dollars into the South Australian State's economy through the direct expenditure of event specific visitors. Total visitor nights during the Tour Down Under are high and many of these are event specific visitors.
For more information:
South Australian Tourism: www.southaustralia.com
• This assessment is an individual assessment (ie this is not a group assessment). Please ensure you avoid collusion and other practices which compromise individual assessment work. (Refer to the Academic Integrity Policy available on AIB website)
Important Assignment Instructions
• The required word length for this assignment is 2500 words (plus or minus 10%).
• In terms of structure, presentation and style you are normally required to use:
- AIB standard report format; and
- AIB preferred Microsoft Word settings; and
- Harvard style referencing (which includes in-text citations plus a reference list).
These requirements are detailed in the AIB Style Guide.
• Reference lists for AIB assignments / projects normally contain the following number of relevant references from different sources: 6-12 (for MBA assignments).
• All references must be from credible sources such as books, industry related journals, magazines, company documents and recent academic articles.
• Your grade will be adversely affected if your assignment contains no/poor citations and/or reference list and also if your assignment word length is beyond the allowed tolerance level (see Assessment Policy available on AIB website).
• Useful resources when working on your assignments include:
¬ - AIB Online Library
- AIB Assignment Guide
¬ - AIB Style Guide
• Select the link for the assignment assessment criteria - Please note that the new assessment criteria applies to all subjects starting on or after the 23 October 2015.
Introduction to conclusion 2500 words should or should not become a major sponsor of the Tour Down Under.