Prepare a report on case study-competitive branding amp, Ask an Expert

Management Studies

Prepare a report on case study-Competitive Branding & Development Model: A Qualitative Case Study of UAE approach to Human Capital

Structure of the Written Report

Different Instructors will require different formats for case reports, but they should all have roughly the same general content. For this course, the report should have the following sections in this order:

1. Title page

2. Table of contents

3. Executive summary

4. Problem (Issue) statement

5. Data analysis

6. Key Decision Criteria

7. Alternatives analysis

8. Recommendations

9. Action and Implementation Plan

10. Exhibits

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Marketing Management, Management Studies

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