Prepare a Paper in a Microsoft Word document using APA 6th Edition guidelines. The Paper must include a title page, an introduction, the body, summary and conclusion paragraph(s), and a reference page that provides an overview of knowledge management. The template provided for the Course Paper will assist you in ensuring that you are meeting APA paper guidelines. Your goal in this project is to synthesize all your resources learned and demonstrate your knowledge by addressing, discussing, comparing, contrasting, interpreting, and distinguishing a chosen aspect of knowledge management or organizational learning in your paper.

Consumers often choose and use brands that have a brand personality consistent with their own actual self-concept, ideal self-concept, or others self-concept.

Examine one of your recent purchases of a car, computer, furniture, or clothing, etc.

1. Why did you purchase this product?

2. Who influenced this purchase?

3. What does this purchase say about your own self-concept ideas?

4. What is your definition of the "brand personality" of this recent purchase--as compared to the definitions stated in the chapter by Stanford's Jennifer Aaker?