Prepare a new marketing plan for Honeywell Company. Retailers talk about merchandising the advertising which translates into convincing retailers to order more specific products because the company's planned advertising program will cause customers to flock to the store to buy the advertised items and retailers should avoid a stock-out. Preparing in depth for a job interview in Honeywell which is a Fortune 100 company that invents and manufactures technologies to address some of the world's toughest challenges linked to global macrotrends such as energy efficiency, clean energy generation, safety and security, globalization and customer productivity.

Please use information from an appropriate Mintel Market report to inform a marketing plan to make it more realistic. Also create a marketing plan that can be used in a job interview.

Sub topics should include Situation Analysis, Marketing objectives, Marketing strategies, Action Plan, Contingency Plan. And References as well