During this class you have examined the service or product of a company and addressed market segmentation, the micro and macro-environments, pricing strategies, and the important role customers play in the success or failure of a provided product.

Thinking about the company and service or product you have explored during this class, suppose that you are now a competitor of that company. You are liable for promoting a product that is in direct competition with the product or service you have been exploring.

Prepare a marketing plan for your new company's service or product.

The plan should be shown of how your company's market share will increase and include the following:

• Prepare a mission statement that best defines your company's objectives and goals and recognizes the company's responsibilities to its customers, the environment and its employees.
• Explain the company's target market for the service or product and how it differs from the company you have been exploring. Add any secondary markets that you see as a potential target market.
• Explain at least three micro-environment factors and at least three macro environment factors that can have an impact on the company's marketing of this product.
• What pricing strategy may you use for your product or service? How will you implement that strategy?
• Explain three promotional efforts you could use to promote this service or product to your intended consumer.
• Explain at least one additional product or service the company might add to the product mix that would complement the current product or service.
• A summation of why you believe your plan will succeed and put your product in the lead. Make sure to cite examples from the company and service or product you explored throughout the modules and compare them to your plan for your new company and service or product.