Prketing plan for dicks sports goodsi , Ask an Expert

Management Studies

Prepare a marketing plan for Dick's Sports Goods:

I. Brand Name

a. In both English and target country language

b. Translate the brand name into the language that is the most popular

c. Adaptation meaning in the brand name

d. BRAND NAME: In "Malay" language DICKS BARANGAN SUKAN -this was on a Google translator (CITE)

II. Product Design

a. Package

b. Webpage (Add an option to select type of language)

c. Infrastructure of the building type and layout of the store

d. Instead of using plastic bags use paper bags with logo of the company

e. Emphasize on sports that Malaysia is popular in (take out golfing products maybe)

f. Decrease clothing line, alter to what the women and men would wear.

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Marketing Management, Management Studies

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