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Management Studies

Prepare a marketing plan for a new or existing product, service, or idea. Include the following information:

a) Executive Summary (A summary, no longer than one page, of the marketing plan)

b) Specifically identify and describe each factor of the marketing environment (internal and external)

c) Marketing plan (specify resources, objectives, marketing strategy)

d) Target market

e) Describe marketing mix (product, distribution, promotion, pricing decisions)

f) Include a SWOT analysis

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91883178

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