Prepare a two-page outline of a new venture business plan, including all the components and sections. Using the guidelines in the text, also prepare a tag line and executive summary for an idea you have on additional pages-total pages not to exceed three or four.

Business plan is about a new advertising agency called West by Midwest starting in Cleveland, Ohio. Bringing Los Angeles designs and ideas to the Midwest. West-by-Midwest Advertising is a group of talented professionals that have come together in Cleveland to give the market a full complement of marketing services with national perspective. Team members, who executed successful marketing solutions for more than 50 clients in disparate locations like Los Angeles, came home to greater Cleveland to offer Northeast Ohio clients great ideas, terrific creative and real performance. With more than 75 years of combined experience, the West-by-Midwest team mixes successes from other markets into a heady potion of imagination, wisdom, execution and results.