Pre-assignment

My business is Afford-A-Wedding KC (https://affordaweddingkc.com/). Our brand is to provide affordable weddings to those getting married. Our services are DJ, officiants, and photography. We are currently working on expanding and adding a videographer and a photo booth. Our target customers are engaged couples or even couples wanting to renew their vowels. In this industry, we provide entertainment for the bridal party and their guest. When it comes to Afford-A-Wedding KC, we are very competitive with our prices because that is what our brand is. Afford-A- Wedding KC's advantage is our price points. We run our business with little to no overhead and no debt. With no overhead, this allows us to keep our prices below our competitors while maintaining the same if the not better quality of service that our competitors offer. When it comes to our competition, we are always keeping an eye out for change in prices with our competitors. Our top 3 competitors right now are Levity events, Complete weddings, and Michael Lauren weddings. These can change from month to month depending on who books more events and who drops or raises their prices. Our services are distributed at events for example when the DJ shows up and plays his music or when the photographer shows up and takes pictures. Pictures are distributed through our website after editing (https://affordphotos.smugmug.com/). The couple can purchase the rights to the image and then download them from the site, or they can buy the prints from us. The Ad three campaigns I will do are A print ad, Online, and a billboard Ad.

Assignment

Consider yourself to be an advertising agency and this paper a pitch to win a new business from a prospective client. You will discuss the feasibility of the given target market, campaign objectives, and your resulting ad campaign with media plan and evaluation metrics. You should justify your campaign as one which appeals to your target market and effectively meets the campaign objectives. You must also justify your media choices. The paper should provide much more detail about the campaign than you will be able to fit into your project presentation. Your grade will be based on your ability to communicate that you have learned the course material and can effectively apply the appropriate concepts and information to a real-world situation.