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You are the research manager within your organization, and you are grappling with a problem that needs further research.

Your immediate supervisor is interested in using experimentation and observation research techniques in researching this problem and requests that you prepare a presentation to educate him on these methods.

You are unsure whether using these techniques would be adequate, but you set yourself on a mission to analyze the two research methods to providehim with the best information.

Compile a PowerPoint with your analysis of experimentation and observation as they apply to your company and/or discipline. In your PowerPoint, be sure to address the following questions/topics:

1. Describe specific experimentation and observational methods that could be used within your discipline to gather data. Include your rationale.

2. Evaluate their effectiveness with respect to certain areas within your discipline.

3. Include company or organizational examples, as relevant.

4. In your opinion, are there any ethical implications with the use of experimentation and observational methods within your discipline?

Your presentation must be at least 12 slides in length (including a title slide and a reference slide). In this presentation, you are required to use speaker notes.

In the speaker notes, you will provide what you would say if you were actually giving the presentation to your supervisor.

Please write your notes in complete sentences and adhere to typical grammar and punctuation rules.

All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Be sure touse APA style for citations and references.

References

Experiments vs. Observational Studies Experiments vs. Observational. (n.d.).

Shuttleworth, M. (n.d.). HOW TO CHOOSE FROM THE DIFFERENT RESEARCH METHODS.

Experiments and Observational Studies. (n.d.).

Attachment:- AMZN-CompanyReport.rar

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92567015

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