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In 1970, Milton Friedman wrote an article titled "The Social Responsibility of Business is to Increase its Profits" that sparked a debate about corporate responsibility that remains heated to this day. Read the Schwartz and Saiia article, "Should Firms Go 'Beyond Profits'? Milton Friedman versus broad CSR1," pages 1-10, in order to gain a perspective on Mr. Friedman's views on corporate responsibility.

In addition to the Schwartz and Saiia article, read Archie Carroll's "The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders." Both articles are available in the Business Source Complete database in the CSU Online Library.

These articles will help you develop an understanding of their business and ethical principles.

You are encouraged to conduct additional research about Friedman and Carroll using outside sources.

Compare the theories of Freidman and Carroll, and create a PowerPoint presentation on your comparative study. Your PowerPoint presentation should include the following elements:

· Slide 1: Title page

· Slide 2: Table of content or objective slide

· Slide 3: A summary of Milton Friedman's main points

· Slide 4: A summary of Archie Carroll's main points

· Slide 5: The principles you would like implemented at your current place of work (or where you wish to work in the future), and why you would include them

· Slides 6-7: Two detailed examples of organizations where Friedman's theories are applied

· Slides 8-9: Two detailed examples of organizations where Carroll's theories are applied

· Slide 10: Conclusion

· Slide 11: References in proper APA format

Please ensure that every slide has a title at the top explaining what the slide covers. Add citations in proper APA format, use applicable pictures or graphics (with citations), use a slide template, and avoid wordy slides by focusing on bullet points. Remember, this is an academic presentation.

PowerPoint Presentation

Review the processes of invention and innovation. Then, select a new product that you have been introduced to in the past 12 months. You are encouraged to research this new product using outside sources. You can use the same company you have been researching, or pick a new one.

You are to create a PowerPoint presentation about future inventions this new product could help to inspire and what innovations could be developed to enhance and improve this product. Analyze how these two areas could impact the company.

Perform an analysis or SWOT on potential impact of inventions or innovations. Your PowerPoint presentation should include the following elements:

· Slide 1: Title page

· Slide 2: Objective or table of contents

· Slide 3: Description of the new product

· Slide 4: Description of the importance of R&D to include lead users and market research

· Slide 5: Discussion of appropriate structure and culture necessary to support innovative ideas and products

· Slide 6: Exploration of future inventions inspired by the product

· Slide 7: Analysis of future innovations of this product (Was this a successful invention leading to innovation?)

· Slide 8: ROI, shareholder value, economic value-added analysis, or a SWOT, on innovation

· Slide 9: ROI, shareholder value, economic value-added analysis or a SWOT, on invention

· Slide 10: Brief description of the benchmarking process as applied to this company (What problems with performance measuring can be encountered?)

· Slide 11: Prediction of product demand in five years

· Slide 12: Conclusion

· Slide 13: List of sources using APA guidelines

Please ensure that every slide has a title at the top explaining what the slide covers. Add citations in proper APA format, use applicable pictures or graphics, use a slide template, and avoid wordy slides by focusing on bullet points. Remember, this is an academic presentation.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92507168

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