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POTENTIAL ESSAY QUESTIONS FOR EXAM 1 (READINGS 1-7)

1. Discuss the marketing trends and how they will drive specific markets, segments, and innovations. You must cite the articles.

2. Discuss the various social networking devices and project how they could be used in the next two years. Do not specify uses that are already happening. Please specify the market segments, profit or non-profit entities, and potential social and business ramifications.

3. Explain two types of marketing strategies, where, when, and how they should be used as well as their advantages and disadvantages.

4. Explain one type of marketing strategy, where, when, and how it should be used as well as its advantages and disadvantages. Develop a strategy to overcome the first strategy used.

5. Explain IT as it relates to marketing with examples. What is it used for and project how it will be used in the next five years.

6. Big Data mining is a reality. Explain the advantages and disadvantages to both consumer and business.

PLEASE REMEMBER THE FOLLOWING:

1. Compare and contrast means you should have two portions: Compare = Similarities, Contrast = Differences

2. When writing answers I want your opinion supported with the syllabus readings as well as other materials read outside of class. Please state the author(s) and year; i.e. (Baker 2016).

3. All answers should have real business examples.

4. Tables and charts can reduce the amount of time for each answer and gives me a good understanding of what you know. This gives you more time to go in depth with your response.

A Answer: Answers all parts of the question + Uses real examples from business + Cites specific research assigned in class + Cites specific research not assigned in class + Supports opinions with research.

B Answer: Answers all parts of the question + Uses real examples from business + Cites specific research assigned in class + Supports opinions with research

C Answer: Answers all parts of the question + Uses examples + Cites specific research assigned in class + Supports opinions with research

Marketing Management, Management Studies

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