Post the product (or service) you selected for your Marketing Plan.

Product or Service Selection for Marketing Plan

Your marketing plan is about a specific product or service. You may select any product or service that interests you, within the following guidelines:

1. It may not be for an existing brand or specific company, meaning no Coke, Wal-Mart, or McDonald's.

2. The product must be technologically feasible.

3. It must be legal and appropriate for a class environment.

4. While the instructor will make exceptions, the product should not require a national launch.

5. You may wish to consider a local service rather than a physical product that involves manufacturing issues.

6. Your product may NOT be non-profit; although the company may be a non-profit organization. For example, you might market a series of training manuals from the American Marketing Association, which is a non-profit professional association. However, the manuals are priced at $2500 per set. Conversely, you might select your favorite charity and develop a marketing plan for raising funds, but you may NOT develop a plan for the services the charity provides free of charge.