(Answered) Post for the discussion forum on this topic addressing the

Management Studies

Post for the Discussion Forum on this topic, addressing the questions below. Unless otherwise specified, each part should be a couple or several bullet points in length.

PART 1: COMPETITIVE ADVANTAGES

List the competitive advantages of the product, service or organization and focus on: the things that make it different from competitors in positive ways.

PART 2: MARKET NICHE AND POSITIONING STRATEGY

Describe the market niche of your choice, along with the positioning strategy you recommend using. Why do you think this is the right approach?

PART 3: POSITIONING STATEMENT

Develop a positioning statement using this formula: "To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].[1]

Source: Equibrand: http://equibrandconsulting.com/templates/positioning-templates

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Marketing Management, Management Studies

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