Portfolio Analysis

A manufacturing Industries have five SBU. You will use this information to help th ecompanie use the portfolio planning tool developed by the Boston Consulting Group.

SBU % Annual Industry Growth Sales $M Sales in 4 bigger Companies $M Total Industry Sales $M

Anne 5 $500M a)750 b)500 c)300 d)200 2.6M

Brian 12 300M a)700 b)500 c)300 d)100 1.8M

Carl 6 1,200M a)1,200 b)850 c)600 d)300 3.3M

Diane 1 1,500M a)1,600 b)1,500 c)1,000 d)600 6.1M

Ella 20 400M a)400 b)300 c)100 d) 175 1.2M

Answer the following questions

A) Calculate the total sales percent for each one of the company SBU.

B) Calculate the total market share for each one of the company SBU.

C) Calculate the relative market percent for each one of the company SBU.

D) Add the numerics coordinates to the growth line and to the relative market percent.

E) Write each one of the company SBU on their correspondent quadrant, draw a circle in proportion to the sales percent of the industry

Remember to include the process