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Please write a one-page, single spaced (minimum of 500 words) summary of an article related to professional selling or sales management. Topics for the article you choose to review may include, but are not limited to the following:

  • Careers in sales or marketing
  • Interviewing for a job
  • Business ethics
  • Legal issues relating to sales or marketing
  • Communication styles
  • Listening skills
  • Selling skills
  • Prospecting
  • Sales presentations
  • Time management
  • Managing salesperson performance
  • Sales training
  • Compensation
  • Performance evaluation


Possible sources for articles may include, but are not limited to the following:

  • The Wall Street Journal
  • Business Week, Fortune or Forbes
  • Harvard Business Review
  • Journal of Personal Selling and Sales Management
  • Journal of Marketing
  • Journal of Consumer Behavior


Note: If you find an article online, please make sure it's from a reputable source

Please follow these guidelines when writing your article review:

  • Your article review should be about one page, single spaced (500 words minimum)
  • Summarize the article and explain how it relates to our class
  • Include a copy of the article with your review or at least a link to where you found the article

• Cite the source of the article you reviewed, as well as any other sources used

 

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91223322
  • Price:- $40

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