Please use Coca-Cola Company. I will also need citations and references, if possible peer to peer references.
Crisis Management
Organizational leaders often see crisis as a uniformly negative event that should be avoided at all costs. They often focus crisis management efforts on trying to predict every negative situation that could possibly occur and developing a plan to avoid them. Such an approach is impractical according to researchers Antonacopoulou and Sheafer (2011) because unexpected crises are an inevitable part of business. Moreover, they propose "a dynamic view of learning and crisis as central to management and organization practices" (p. 4). Crises, they say, not only happen during large-scale disasters but also occur on a smaller scale each time someone is pressured to make a decision for which prior solutions are inadequate. These situations force people to "make new connections" among existing knowledge to arrive at novel solutions. Research such as this suggests that crises can be learning opportunities.
Identify a crisis the organization that you chose for your SSP has faced in the past, a crisis that it is currently facing, or a crisis that a competitor in that industry has faced that your selected organization may face in the future.
A 3-4 paragraph explanation of the crisis that you selected and a crisis management response recommendation. Include an analysis of the ethical implications of that recommendation. Reference at least one scholarly peer-reviewed resource in your recommendation.