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Wishbone Farms raises pigs to sell to a meat-processing company throughout the year. Its peak season is during the fourth quarter of the year, from October through December. Wishbone Farms has experienced the demand for pigs for the past year shown in the accompanying table. Use an exponential smoothing model to forecast for year 2, first quarter. Calculate MAD. Briefly explain how you proceeded. What alternative forecasting method could you propose? Do not forecast but rather explain WHY you would choose a different method and HOW you would demonstrate that it is superior

Demand (in 1000’s per quarter)

Year 1      2      3      4  

1       13      9      6   18

Operation Management, Management Studies

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