Please respond to the following by placing answer under question:

1. Suggest how a firm can use social media to leverage its digital strategy. Illustrate with an example.

2. Select a company of your choice that engages in direct marketing. Analyze its method of direct marketing and make two suggestions on how it can improve upon the methods used.

3. Predict the future impact of the Internet on marketing processes and organization. Provide examples or illustrations to support your prediction.

4. Determine how Lafley's leadership has shaped Procter & Gamble's marketing strategy in the past and determine if it is something that can still be used in the future.

5. Take a position whether it is still important to perform a marketing audit on a business unit whose performance has been historically good. Determine the pros and cons in utilizing dashboards.

6. Propose a strategy that Microsoft could use in protecting its intellectual property rights. Then, indicate how successful your proposal could be in protecting its intellectual property.