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Please read the “Shouldice Hospital Limited (B) Case Study and answer the following case questions: 1. As an advisor to Chairman Jack Shevell and his management team at Centric, what advice would you give them concerning the future development of Shouldice Hospital as a business? 2. Specifically, should Centric consider: a. Offering hernia repair at one or more its seven surgical centers providing other types of surgical services? b. Creating one or more free-standing shouldice Hospital, either in Canada or elsewhere in North America under Centric’s full ownership? c. Entering into franchise partnership in which franchises would: (10 invest in physical facilities only, allowing Centric to operate the service, (20 invest in, and operate, facilities under the Shouldice name, paying Centric a franchise fee? d. Something else? 3. What could go wrong in implementing each of these alternatives? What should be done to make sure that what could go wrong doesn’t happen?

Operation Management, Management Studies

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