Please read the guidelines properly. Minimum of 10 References has to be there. references from books, journals,articles. dont include web pages references

International Marketing Programme

Please read both ways while writing the report

Note: My work is about(INTERNATIONAL MARKETING PROGRAMME:marketing mix). Im sending the part A file go through it before writing the report.

Company:Adfreshfarms

Product: Australian Crushed chilli (Site- http://adfreshfarms.com.au/)

Target Market(country): United Kingdom (UK)

Words: 1200

Marketing Mix:

Describe in detail the decisions you have made in terms of the 4Ps. Try to be as practical as possible. Do not propose alternatives unless you specify which of the alternatives is your chosen one. For example, avoid using terminology such as "The company could [etc]". Rather, take a stand, and decide what the company should, rather than could, do. Justify your choices, decisions, tactics, based on your own research and use the tools outlined in class and in the book.

Another way:

Stating the proposed treatment of the components of the international marketing mix (product, price, promotion, place) necessary to implement the desired international marketing strategy for the product in the target country. To include specific objectives for the 4P's: e.g., a pricing objective for the product; promotional objectives - e.g. target segments - justify and recommend percentage of promotion expenditure across promotional categories; e.g., suggested product changes, if any, to suit the foreign market; distribution: recommend and name distributors and retailers. Comment on how these four international marketing mix programs are integrated. Supporting argument is also required on all recommendations.

Attachment:- Assesment partA.rar