Please read the case - the benetton groupyour case memo, Ask an Expert

Management Studies

Please Read the case - The Benetton Group

Your case memo should address the following issues:

Which are the two basic strategies described in the Benetton Group case would you recommend that Luciano Benetton support?

What are the most important elements of a plan of action for implementing the strategy you recommend?

Attachment:- Benetto group case.pdf

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Marketing Management, Management Studies

Category:- Marketing Management
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