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Please read carefully the OB in Action Case Study at the end of Chapter 3: Sergio Marchionne Undertakes Major Strategic and Culture Change at Chrysler Group.

Using your readings from this module, and at least two additional resources, evaluate Chrysler's organizational culture by considering the following questions:

  • What are the observable artifacts, espoused values, and basic assumptions associated with Chrysler's culture?
  • How is Mr. Marchionne trying to improve the PE fit of his direct reports?
  • Use the competing values framework to diagnose Chrysler's culture. To what extent does it possess characteristics associated with clan, adhocracy, market, and hierarchy cultures?
  • Look up Chrysler's mission or vision statement on the company's website. To what extent is the culture type consistent with the accomplishment of their mission or vision?
  • Which of the mechanisms for changing organizational culture did Mr. Marchionne use at Chrysler?

To understand the expectations for the activity, please review the Guidelines for Case Analysis [PDF file size 34.0 KB].

Your paper should be 2-3 pages in length, not including the title and reference pages. All citations should be in APA 6th edition format. Double space your paper, and use Times New Roman, 12-point font, with one inch margins.

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