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Your textbook talks a lot about the concept of ethos, "a form of proof that relies on the audience's perceptions of a speaker's leadership qualities or competence, character, goodwill, and dynamism."  Think about people in contemporary society that have high ethos and compile a list of 5 of them.  Then think of other sources of information besides people that have high ethos and compile a list of 5 of them.  Discuss your lists. Why are these people and information sources credible?  What makes you respect the information that they have to offer?

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