Please expand on all points on this VRIO analysis for Delta Airlines: VRIO analysis of Delta Airlines: Valuable – Delta Airlines has strong financial resources and capabilities. It is optimally leveraging its organizational resources with the help of strategic alliances. Delta’s alliance with SkyTeam has helped it gain a handsome global market share. It is also increasing its capability for diversification. Diversification of its economic activities is helping Delta to sustain its competitive advantage in the market. Rare – The resource that is rare is Delta’s information technology capabilities. The airline company has a large customer database and it uses management information system and IT (information technology) capabilities to optimally meet the demands of its customers. It also helps in enhancing the customer’s experience significantly. Inimitable – It will be costly for the competition to imitate Delta’s resources like its marketing capabilities and its physical resources. Airport installations of Delta are also inimitable or rather costly to imitate. Delta’s airport facilities are top class and this augments the experience of its customers. Organized to capture value – Delta gets is competitive advantage, on a sustainable basis, from its strategic fusions and human resource management capabilities.