Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Operation Management Expert

Please discuss the following case study and determine whether there should be a valid contract between Leonard and Pepsi Co.

Pepsi Co ran an ad and promotional campaign in 1996 called the "Drink Pepsi Get Stuff" campaign. The enormously successful campaign allowed customers to claim prizes in exchange for points on PepsiCo beverage containers, and points could be combined with cash payments to obtain prizes. The campaign was so successful that the second round od ads and promotions was not run because the prizes were nearly exhausted. In one television ad, Pepsi Co pictured a Harrier jet as a satirical spoof on the prizes available under the campaign. The jet was offered in the ad for 7 million beverage points. Harrier jets are made only for the Marine Corps and are not sold in the open market. They cost $33.8 million each and can be produced at a rate of only one dozen at a time. John Leonard, a 21-year-old business student, called Pepsi Co and was told he would need to drink 16.8 million cans of Pepsi in order to obtain the required points. He was also told that he had the option of buying Pepsi Co points for 10 cents each. Leonard developed a pool of investors (Pepsi drinkers) and delivered 15 PepsiCo points and a check for $700,008.50 for the remaining 6,999,985 points plus shipping and handling. PepsiCo refused to provide Leonard with a Harrier jet because it said the ad was not an offer but a joke. Leonard filed sue but PepsiCo had already filed a pre-emptive suit asking that Leonard's suit be dismissed and declared frivolous and that PepsiCo should be reimbursed for its legal expenses.

Did PepsiCo make an offer? Did Leonard accept? Was there a contract? Why or why not. Discuss.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92277991

Have any Question?


Related Questions in Operation Management

1 what suggestions can you give ikea in india to discourage

1. What suggestions can you give ikea in india to discourage workers from working overtime? 2. What are the four main features of a well-written corporate social media policy? Why should companies write such policies? 3. ...

1 do variance and variability have the same effect on

1. Do variance and variability have the same effect on manufacturing system performance measures of throughput, production rate and cycle time? 2. What impact do you think resume screening tools are having on HR departme ...

Strategic management abb headquartered in zurich

Strategic Management ABB, headquartered in Zurich, Switzerland, is a major competitor in the power and automation technologies industries across the major markets globally. It has 140,000 employees operating in almost 10 ...

The sales manager at heatum-coolum hvac systems is

The sales manager at Heatum-Coolum HVAC systems is analyzing the effectiveness of all sales reps. The newest rep, Thuan, had $110,000 in sales, out of a potential$780,000. He has 14 active accounts, 27 potential accounts ...

Backgroundsarahrsquos project had now become more complex

Background Sarah’s project had now become more complex than she had anticipated. Sarah’s company had a philosophy that the project manager would be assigned during proposal preparation, assist in the preparation of the p ...

Trucks are required to pass through a weighing station so

Trucks are required to pass through a weighing station so that they can be checked for weight violations. Trucks arrive at the station at the rate of 24 an hour between 7:00 p.m. and 9:00 p.m. Currently two inspectors ar ...

You are an io psychologist consulting with an individual

You are an I/O psychologist consulting with an individual who wants to start a small business (two or more employees). Your client wants the business to be one in which the employees have a manageable level of stress, so ...

Make power point presentationon any new product development

MAKE POWER POINT PRESENTATION ON ANY NEW PRODUCT DEVELOPMENT PROJECT A REAL PROJECT 1. Project description (1 to 2 paragraphs) 2. Titled dividers for project processes 3. Team members and workload estimates 4. Initiation ...

1 moe electronics produces app switches for nasa the

1. Moe Electronics produces APP switches for NASA. The current assembly capacity is 100 switches per hour. It takes 40 minutes to receive the necessary component from the previous workstation. Completed switches are plac ...

One nation under walmart and fully answer the five

One Nation under Walmart and fully answer the five questions, in a three to five page paper (excluding title, abstract, and reference pages) QUESTIONS:- 1) do you like walmart? do you shop there? if so, how frequently? i ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As