As we study recruiting and talent selection, put yourself in the role of an HR recruiter and consider the following problem. Do companies find good employees, or do good employees find companies?

Please avoid the easy answer of "both" by using exs and describeing your thinking by using current real-world exs and specific points from the text.

For the purposes of this discussion, assume that compensation and benefits are essentially equal across the market and at each company. As an application, how would a company attract you enough to cause you to leave your current (or past) employer and join them? As an employer, given that compensation, etc. is the same, how do you separate yourself in the mind of a candidate?