Please address one of the following discussion questions. As the discussion ensues, please ensure that all of the aspects of the discussion question are covered by succeeding contributions if not addressed at that point. Please note that course participants must post a thread to view other threads in the forum:

1. Explore Beall's website and its use of social media:

http://www.beallsflorida.com/webapp/wcs/stores/servlet/topCategories_10151_-1_12003

AND

https://www.facebook.com/BeallsFlorida

Questions: Assess how Bealls uses social media. What stage do you feel Bealls is in its social media strategy development and why?

What recommendations would you suggest for Beall to improve their social media marketing?