Play and advance PharmaSim as a team from period 4 to period 5 (Score determined by final team performance in 3 performance criteria:

1. increased manufacturer's sales (revenue)

2. increased income (profit) and

3. increased stock price

Marketing Objectives: Show 2 marketing objectives (one each for your B2C plan and your B2B plan). An objective is more specific than a strategy, but not as detailed as a SMART goal. For example: "become the preferred brand among target segments..." A SMART goal is much more specific. Objectives may be separate or serve as the heading for the goals/tactics tables that capture your 4P's marketing plan.