Ask Question, Ask an Expert

+61-413 786 465

info@mywordsolution.com

Ask Business Management Expert

Management Studies


Home >> Business Management

PLANNING IS EVERYTHING

a) Relate the two concepts of IMC and Advertising Pyramid.

b) How can IMC principles move us up the pyramid?

c) Give some examples of how this could happen (real world or made up.)

This is a GRADED discussion. Read the question and post your response. You must also respond to at least one other post by another student in the class. Be clear, be complete and please be polite.

Advertising plans have to follow the general marketing plan which often tries to predict how markets will change, evolve and perform in the future. Short term plans usually cover up to one year. Intermediate term plans may range from one to five years. Long term plans often cover five years or more.

In general, short term plans are more accurate and reliable than longer term plans. Discuss why you think that is the case. What could we do to make longer term plans more reliable?

Business Management, Management Studies

  • Category:- Business Management
  • Reference No.:- M92242471
  • Price:- $10

Priced at Now at $10, Verified Solution

Have any Question?


Related Questions in Business Management

Parmigiano-reggiano global recognition of geographical

Parmigiano-Reggiano: Global Recognition of Geographical Indications What historical factors have helped support the consortium's claims for the geographic specificity of Parmigiano-Reggiano and Parmesan? What are the eco ...

In the value of paradigm in coaching vs discipline what

In the value of paradigm in coaching vs discipline, what value do you see coming from it? How would you groom and mold your supervisors to take on this type of paradigm?

Paraphrase this answer bellowsuccessful implementation of

Paraphrase this answer bellow. Successful implementation of the TPP could have been regarded as the most important trade agreement that could have benefited members and non-members. The deal could have led to the liberal ...

Do you agree with the statement cruel system is the one

Do you agree with the statement: "cruel system is the one that doesn't tell anybody where they stand" (in term of designing competitive organization)

Suppose you own an acre of land you could grow crops on

Suppose you own an acre of land. You could grow crops on that land. The cost of seeds is $100. The crops you grow from those seeds will sell for $250. You could also rent the land to another farmer. The rent you could ea ...

Give an example of a table that is not in first normal form

Give an example of a table that is not in first normal form. Explain how it violates first normal form and what could be done to correct it. Give an example of a table that is in first normal form but not in second norma ...

Are the strategies and measures of success in the

Are the strategies and measures of success in the implementation documents relevant to the objectives in the policy (DET Diversity Policy?

Suppose we wish to design a real-time prediction system

Suppose we wish to design a real-time prediction system that needs to classify a test example very fast. Which of the following would you choose and why? a) Naive Bayes or b) Nearest Neighbor

Briefly describe a how personality develops over time b the

Briefly describe: (a) how personality develops over time, (b) the degree to which it becomes stable and when, and (c) general shifts that occur for most people moving into adulthood.

Integrating components of ethical behavior with the four

Integrating Components of Ethical Behavior with the four Decision-Making Formats, what actions should Heinz take regarding the drugs his wife needs? Be sure to support your decision in light of the ethical theories cover ...

  • 4,153,160 Questions Asked
  • 13,132 Experts
  • 2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Why might a bank avoid the use of interest rate swaps even

Why might a bank avoid the use of interest rate swaps, even when the institution is exposed to significant interest rate

Describe the difference between zero coupon bonds and

Describe the difference between zero coupon bonds and coupon bonds. Under what conditions will a coupon bond sell at a p

Compute the present value of an annuity of 880 per year

Compute the present value of an annuity of $ 880 per year for 16 years, given a discount rate of 6 percent per annum. As

Compute the present value of an 1150 payment made in ten

Compute the present value of an $1,150 payment made in ten years when the discount rate is 12 percent. (Do not round int

Compute the present value of an annuity of 699 per year

Compute the present value of an annuity of $ 699 per year for 19 years, given a discount rate of 6 percent per annum. As

Follow Us

© Copyright 2013-14 mywordsolution.com All rights reserved