Plan Market Research Assignment -

Assessment Event - Simulation: Fit Life

You will complete a number of tasks in developing a comprehensive Market Research Plan. These tasks will be based on your role of a Market Research Project Officer in a simulation for Fit Life, an Australian organisation that runs Fitness centres across Australia.

To complete the simulation, you will need to refer to the following resources:

Fit Life Strategic Review - A consultant's report on the industry and trends and opportunities.

Project Scope Template - The scoping document that provides the direction for your market research.

To Achieve Competence -

To be deemed competent for this unit, you will need to meet the following requirements:

• complete all of the questions and tasks listed in the Student Assessment Workbook
• meet all the requirements listed in this Student Assessment Guide
• your responses to the questions and tasks must be relevant, accurate and specific
• submit your completed Student Assessment Workbook to your Assessor within the set timeframes
• your work must be in your own words
• where you use an external source of information, you must provide citation.

ASSESSMENT - FIT LIFE SIMULATION

In this assessment, you will undertake a number of tasks associated with developing a market research plan for a fitness company, Fit LIfe. The focus is on planning and producing a Market Research Plan that is based on the following actions:

• review strengths and weaknesses of the organisation
• identify current performance of the organisation
• document role of marketing research past and future
• identify marketing opportunities that require marketing research and engage in consultation to obtain support for role of marketing research activities
• developing a market research plan

The simulation in Assessment Event 2 has its own set of requirements related to the type of environment, facilities and equipment (where applicable). Please ensure that you familiarise yourself with this comprehensive set of requirements that underpin this simulation. This includes understanding the background of the simulation and the criteria you will be assessed on. These are located in the Appendix of this document.

Task 1: Identify market research needs

In this task you will analyse the relevant data given in the strategic review and then identify market research opportunities. To achieve this, we have listed the following sub tasks:

1.1 Review and describe the current performance of the organisation.

1.2 Identify and list the organisations growth opportunities.

1.3 Identify an organisational need that may require market research.

Task 2: Consult with key stakeholders on market research needs

In this task, you will plan and deliver an interactive workshop with key stakeholders of the organisation to finalise an area to undertake market research.

2.1 Present the current performance and direction of the organisation

2.2 Table the current performance of market research in the organisation

2.3 Describe the role of marketing research in an organisation

2.4 Develop statement of market research opportunities

Finalise your market opportunity in relation to the feedback received from your Manager:

Task 3: Define market research objectives

In this task you will develop a project objective through consultation with the stakeholders of the organisation.

3.1 Develop a market research objective.

3.2 Develop a scoping document for this objective.

3.3 Consult with stakeholders on draft objectives and scope and seek feedback.

3.4 Review this feedback and finalise market research objective

Finalise your Project Scope Template based on the feedback received from your Manager. Attach the final version.

Task 4: Define data gathering approaches

In this task you will plan the market research project to achieve the objective as follows.

4.1 Identify the research questions

4.2 Identify types of data required

4.3 With these data collection methods

4.4 Identify data sources

4.5 Quantify required data

4.6 Identify and evaluate suitable data processing methods

Task 5: Develop market research plan

In this task you will develop a plan in readiness for the implementation of the market research project. This will require you to do the following:

5.1 Identify the resources and timelines required

5.2 Undertake a feasibility analysis

5.3 Submit the market research plan to a key stakeholder for approval.

Attachment:- Assignment Files.rar