"Pitch Perfect" Please respond to the following:

Watch the following Lynda.com videos from the video serious Giving Your Elevetor Pitch with Todd Dewett:

"Benefits to an Elevator Pitch" (2 min 01 s)

"Making an Initial connection" (2 min 43 s)

"Structuring your Pitch" (3 min 57 s)

Then, rank the following factors in order of importance when developing an elevator speech, and provide a rationale for your response.

Speech is confident, not arrogant

Use of positive and compelling words

Short in duration

General to the industry in question

Specific to the company's mission and company's values