Pine Valley Furniture recently implemented a new internship program and has begun recruiting interns from nearby university campuses. As part of this program, interns have the opportunity to work alongside a systems analyst. This shadowing opportunity provides invaluable insights into the systems analysis and design process. Recently you were selected for a six-month internship at Pine Valley Furniture, and Jim Woo has been assigned as your supervisor. At an initial meeting with Jim Woo, he explains that Pine Valley Furniture is currently involved with two important systems development projects, the customer tracking system, and WebStore. The purpose of the customer tracking system is to enable the PVF marketing group to track customer purchase activity and sales trends better. The WebStore project will help move the company into the twenty-first century by facilitating online furniture purchases, with an initial focus on corporate furniture buying.

How were Pine Valley Furniture’s projects initiated? What is the focus for each of the new systems?