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Pick two organizations that you interact with frequently; as an employee or a customer (one good example and another bad one) and assess their culture by looking at the following aspects:

a. Research the companies' websites and find examples of goals that they have stated. Evaluate these goals. Are they well-written?

b. For leadership roles or for projects how they practice planning, organizing, leading, and controlling in different projects and activities.

c. Physical design (buildings, furnishings, parking lot, office or store design) - Where are they located and why? Where do customers and employees park? What does the office/store layout look like? What activities are encouraged or discouraged by the physical layout? What do these things say about what the organization values?

d. Symbols (logos, dress codes, slogans, philosophy statements) - What values are highlighted? Where are logos displayed? Whose needs are emphasized? What concepts are emphasized? What actions are prohibited? What actions are encouraged? Are any artifacts prominently displayed? What do those artifacts symbolize? What do these things say about what the organization values?

e. Words (stories, language, job titles) - What stories are repeated? How are employees addressed? What do job titles say about the organization? Are jokes used in conversation? What do these things say about what the organization values?

f. Policies and activities (rituals, ceremonies, financial rewards, policies for how customers or employees are treated). What activities are rewarded? Ignored? What kinds of people succeed? Fail? What rituals are important? Why? What events get commemorated? Why? What do these things say about what the organization values?

g. What about their procedures, rules, and policies.

h. What it take

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